Advertising Installation
Today, advertising has become an element of special importance in the process of marketing a product.
From the perspective of marketing, advertising could be defined as "all impersonal and remunerated transmission of information, carried out through a means of communication, addressed to a target audience, in which the sender is identified, with a specific purpose that, in whether immediate or not, tries to stimulate demand for a product or to change consumer opinion or behaviour. Understood in this way, advertising is a key element in promotion, whether it is to publicize the characteristics of a product, create a brand image or show the image of a company.
object of advertising
As mentioned above, in a generic way, advertising has the main purpose of stimulating the demand for a product and, additionally, changing the opinion or behavior of the consumer. In practice, advertising pursues three objectives: to inform, to persuade and to remind.
Report
As an element of promotion, advertising has as its basic objective to make a product and its characteristics known. But on many occasions, especially in the case of new products, advertising must explain what the product is for and how it should be used. In addition, you must indicate the reference prices and existing promotions when they are carried out. But, as a fundamental element, advertising is obliged to promote the brand image, and by extension, the product that supports it.
Persuade
Once the information stage is completed, and once the product is on the market, it is necessary for the product to be consumed. In this second stage, the objective of advertising is for the product to be purchased, not only in terms of the quantity purchased, but also its frequency of use.
Remember
The third basic objective of advertising is to remind consumers of everything that can be related to the consumption of the product. In a synthetic way, it would be about safeguarding the notoriety of the product. To do this, it is necessary to remember that the product remains on the market, make continuous reference to its characteristics, benefits of its consumption and advantages for the consumer.
Today there are many types of advertising and many ways to present it. Our company has specialized in the installation of advertising for vertical and height works, using mountaineering and caving techniques adapted to our sector, without the need to install scaffolding that causes additional costs and delays in execution.
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